Consumer behavior : buying, having, and being
Michael R. Solomon (Autor)
Solomon goes beyond the discussion of why people buy things and explores how products, services, and consumption activities contribute to shape people's social experiences. This program will provide a better teaching and learning experience - for you and your students
Tištěná kniha, English, 2020
Thirteenth edition. Global edition
Pearson, Harlow, England, 2020