Made up : how the beauty industry manipulates consumers, preys on women's insecurities, and promotes unattainable beauty standards
Martha Laham (Author)
"Made Up: How the Beauty Industry Manipulates Consumers, Preys on Women's Insecurities, and Promotes Unattainable Beauty Standards takes a hard look at the multibillion-dollar beauty industry, which promotes unrealistic beauty standards, perpetuates gender stereotypes, and uses sexual objectification to sell products. The book is divided into four parts. Part 1 explores the global beauty industry, traces the cultural history of cosmetics, examines the regulatory climate of the cosmetics industry, and profiles the beauty consumer. Part 2 investigates the pervasiveness and persistence of the feminine beauty ideal, explores the globalization of Western standards of beauty, analyzes the myth-making power of beauty advertising, and decodes archetypal and stereotypical portrayals of women in beauty ads. Part 3 investigates the decorative and sexual depictions of women in beauty advertising and analyzes the power of celebrity beauty endorsements. Part 4 looks at the interplay between images of physical perfection in advertising messages and the surge in body modification and enhancement."-- Provided by publisher
1 online resource (xi, 287 pages) : illustrations
9781538138052, 1538138050
1143838273
The beauty industrial complex
The beauty industry unmasked
The beauty seekers
The perfect woman
The myth makers
The decorative sex
The persuaders
The shapeshifters
The skin trade