Successful event management : a practical handbook
Anton Shone (Autor), Bryn Parry (Autor)
Now in its fourth edition, this tried-and-tested guide for both students and practitioners combines a rigorous theoretical grounding with practical insights into every aspect of the organizing and running of events. Presented in two engaging parts: Part 1 provides a comprehensive overview of the events business including market demand for events, the role of suppliers and the social and economic impact of the event business. Part 2 focuses on aspects of event organization including planning an event, financial management, logistics, legal aspects, marketing, public relations and legacies. The
Libro-e, English, 2019
Fifth edition
Cengage Learning, Andover, Hampshire, United Kingdom, 2019