Introduction to business management
Introduction to business management, ninth edition explores the business environment in which we operate. It explains management principles such as planning, organising, leading, and controlling. It also has an in-depth focus on the functional areas of human resources, marketing, public relations, financial management, operations management, and purchasing and supply management. South Africa's leading introductory business management textbook continues to introduce students from undergraduate and diploma courses, as well as MBA courses, to the dynamics of the organisational environment
전자도서, English, 2013
Ninth edition
Oxford University Press Southern Africa, Cape Town, 2013