Michael Jordan and the new global capitalism
"One company and its founder, who saw the connection between Michael Jordan and a world waiting to buy. A revolution in technology that made it possible to deliver televised images anywhere in the world, creating a new era in global communications. The coupling of these forces opened the way for the spread of American cultural domination in dozens of smaller nations, and in its wake hundreds of other corporations have followed"--Jacket
Livro impresso, English, ©1999
W.W. Norton & Co., New York, ©1999