Advertising account planning : a practical guide
Covers the critical role of the account planner in advertising. This work follows the logical progression of the account-planning task from start to finish, including understanding the customer, defining the target market, defining the benefit, brand positioning, the creative brief, and measuring success
หนังสืออิเล็กทรอนิกส์, English, ©2006
M.E. Sharpe, Armonk, N.Y., ©2006