Business model generation : a handbook for visionaries, game changers, and challengers
Offers tools and techniques to systematically understand, design, and implement new business models and renovate and rework old models
Print Book, English, 2010
Wiley, Hoboken, New Jersey, 2010
278 pages : illustrations (some color) ; 19 x 24 cm
9780470876411, 9782839905800, 0470876417, 2839905809
1 Canvas Definition of a Business Model 14 The 9 Building Blocks 16 The Business Model Canvas 44 2 Patterns Unbundling Business Models 56 The Long Tail 66 Multi-Sided Platforms 76 FREE as a Business Model 88 Open Business Models 108 3 Design Customer Insights 126 Ideation 134 Visual Thinking 146 Prototyping 160 Storytelling 170 Scenarios 180 4 Strategy Business Model Environment 200 Evaluating Business Models 212 Business Model Perspective on Blue Ocean Strategy 226 Managing Multiple Business Models 232 5 Process Business Model Design Process 244 Outlook Outlook 262 Afterword Where did this book come from? 274 References 276
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