Front cover image for Designing brand identity : an essential guide for the entire branding team

Designing brand identity : an essential guide for the entire branding team

In a densely crowded marketplace, corporations, organizations, and even individuals look for ways to differentiate themselves. That is the job of branding. Whether your goal is to express a new brand or to revitalize an existing one, here is a proven, universal five-phase process for creating and implementing effective brand identity. From research and analysis through brand strategy, design and identity standards through launch and governance, 'Designing Brand Identity' is an essential reference for the entire process. Enriched by new case studies showcasing successful world-class brands from Herman Miller and General Electric to the Obama '08 election campaign, this third edition offers new insights into emerging trends such as sustainability and social networks. Alina Wheeler applies her strategic imagination and process management skills to revitalize brands for Fortune 100 companies, entrepreneurial ventures, and nonprofits
Print Book, English, [2009]
Third edition View all formats and editions
John Wiley & Sons, Inc., Hoboken, N.J., [2009]
ix, 310 pages : illustrations (some color) ; 29 cm
9780470401422, 0470401427
Brand Identity Ideas
Brand Identity Fundamentals
Conducting Research
Clarifying Strategy
Designing Identity
Creating Touchpoints
Managing Assets
Case Studies