Front cover image for The future of the mass audience

The future of the mass audience

Print Book, English, 1992
Cambridge University Press, Cambridge, England, 1992
xiv, 202 pages : illustrations
9780521413473, 9780521424042, 0521413478, 0521424046
1019937747
1. Two theories of the communications revolution
2. The logic of electronic integration
3. The psychology of media use
4. The fragmentation of the mass audience
5. The political economy of the mass media
6. The future of the mass audience