Lost and founder : the mostly awful, sometimes awesome truth about building a tech startup
Rand Fishkin (Author)
Shares the author's experiences creating, running, and leaving a tech company, and offers advice to people who want to create tech startups of their own
viii, 312 pages ; 24 cm
9780735213326, 9780241290927, 0735213321, 0241290929
1031465116
Introduction : The startup cheat code
The truth shall set you free (from a lot of $#*% storms)
Why the startup world hates on services (and why you shouldn't)
Great founders don't do what they love; they enable a vision
Beware the pivot
Startups carry their founders' baggage
Don't raise money fo the wrong reasons or from the wrong people
So you've decided to ask complete strangers for millions of dollars
Founding a top 5 percent startup may not make you rich
Scalable marketing flywheels> growth hacks
Real values don't help you make money (in the short term)
Living the lives of your customers and their influencers is a startup cheat code
Great products are rarely "minimally viable"
Should you sell your startup early? yest, probably
If management is the only way up, we're all f'd
Vulnerability is no weakness
Self-awareness is a superpower
Focus
Cheat codes for next time