Front cover image for Ella's Kitchen : assessing environmental uncertainty in business

Ella's Kitchen : assessing environmental uncertainty in business

Asma Azad Akhi (Author)
Ella's Kitchen, the number one baby food brand in the United Kingdom, produces 100% organic foods. Along with expanding its business across the national border, the company plans to introduce new product lines as part of its corporate growth strategy. Ella's Kitchen has also aligned Sustainable Development Goals aiming to eradicate child malnutrition, ensure responsible consumption, and maintain strategic partnerships with rival firms. However, macro-environmental trends, such as changes in the European Trade Agreement, sociodemographic factors, and trade mechanisms may affect the performance of Ella's Kitchen
eBook, English, 2022
SAGE Publications: SAGE Business Cases Originals, London, 2022