The human element overcoming the resistance that awaits new ideas
The law of attraction: the battle between friction and fuel -- Thinking in fuel: the reasons a fuel-based mindset rules the world -- Inertia: why we stick with what we know -- Overcoming inertia: how to transform a novel idea into a familiar friend -- Effort: why we follow the path of least resistance -- Overcoming effort: how to build aerodynamic ideas -- Emotion why the best ideas produce the most anxiety -- Overcoming emotion: how to quiet the fears that impede progress -- Reactance: why we feel the impulse to resist change -- Overcoming reactance: how to help your audience persuade themselves -- Three case studies
XII, 236 pages
9781119765042, 1119765048
1293474669
Chapter 1: The Law of AttractionThe battle between Friction and Fuel Chapter 2: Thinking in FuelThe reasons a Fuel-based mindset rules the world Chapter 3: InertiaWhy we stick with what we know Chapter 4: Overcoming InertiaHow to transform a novel idea into a familiar friend Chapter 5: EffortWhy we follow the path of least resistance Chapter 6: Overcoming EffortHow to build aerodynamic ideas Chapter 7: EmotionWhy the best ideas produce the most anxiety Chapter 8: Overcoming EmotionHow to quiet the fears that impede progress Chapter 9: ReactanceWhy we feel the impulse to resist change Chapter 10: Overcoming ReactanceHow to help your audience persuade themselves Chapter 11: Three Case Studies End Notes Acknowledgments?? About the Authors Index
Includes index