How to promote your book : a practical guide to publicizing your own title
Jan Yager (Author)
"Written for self-published book authors as well as commercially published authors who want to participate in promoting their own book, How to Promote Your Book guides the reader through every aspect of promotion, including creating sales sheets, press releases, and press kits; obtaining blurbs and reviews; getting coverage from both traditional and Internet-based media; getting speaking engagements; using social media; attending and exhibiting at book fairs and trade shows; and more"-- Provided by publisher
Print Book, English, 2023
Square One Publishers, Garden City, New York, 2023
x, 272 pages : illustrations ; 23 cm.
Part 1. Book Promotion Basics
You and the World of Bookselling
Know Your Audience
What Is Traditional Media?
What Is Internet-Based Media?
You as the Author
Part 2. What to Do Before Your Book Is Published
Setting Up Timelines
Getting Advance Blurbs or Endorsements
Part 3. What to Do After Your Book Is Published
Launching Your Publicity Plans
Speaking Your Way to More Sales
Exhibiting at Book Fairs and Trade Shows