Controversy creates ca$h
The creator of World Championship Wrestling tells the story of the rise and fall of his organization in its head-to-head, no-holds-barred ratings war with WWE ("Nitro" vs. "Raw"), and how he helped shape the sports entertainment industry into the billion dollar business it is today.--From publisher description
Print Book, English, 2007
Pocket Books : World Wrestling Entertainment Books, New York, 2007