Front cover image for Marketing ethics

Marketing ethics

Saucier examines marketing ethics, focusing on the nature of new ethical breaches made possible by the increasing capabilities of technology. Chapter topics include the use of fear appeals, intrusive advertising in daily lives, the American materialistic culture, body image advertising, and puffery and deceptive advertising practice. Appendices include the American Marketing Association Code of Ethics, the Parents' Bill of Rights, and CARU's Core Principles
Print Book, English, ©2008
Edwin Mellen Press, Lewiston [N.Y.], ©2008
xv, 162 pages : illustrations ; 24 cm
9780773451162, 0773451161
213400940 Additional Information at Google Books