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Marketing ethics

Author:Rick D. Saucier

Summary:Saucier examines marketing ethics, focusing on the nature of new ethical breaches made possible by the increasing capabilities of technology. Chapter topics include the use of fear appeals, intrusive advertising in daily lives, the American materialistic culture, body image advertising, and puffery and deceptive advertising practice. Appendices include the American Marketing Association Code of Ethics, the Parents' Bill of Rights, and CARU's Core Principles

Print Book, English, ©2008

Edition:View all formats and editions

Publisher: Edwin Mellen Press, Lewiston [N.Y.], ©2008

Physical Description:xv, 162 pages : illustrations ; 24 cm

ISBN:

9780773451162, 0773451161

OCLC Number / Unique Identifier:213400940

Subjects:

Advertising Moral and ethical aspects

Ethik Marketing

Marketing Aspect moral

Marketing Ethik

Marketing Moral and ethical aspects

Unternehmensethik

Wirtschaftsethik

Additional Physical Form Entry:

Online version:

Marketing ethics.

Saucier, Rick D.

More Information:

Table of contents

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