Corporate diversity : Swiss graphic design and advertising by Geigy, 1940-1970
The design studio of J. R. Geigy AG was the launching pad for one of the great periods of Swiss graphic design, in the 1950s and 1960s.
Exhibition publications
208 pages : color illustrations ; 27 cm
9783037781609, 3037781602
313398860
Design as giving form: graphic design and advertising from Basel / Andres Janser
From a focus on products to a focus on customers: the advertising policies and practices at the Basel Headquarters / Barbara Junod
Target group oriented corporate communication: Geigy Films / Yvonne Zimmermann
Geigy graphic design in the United States / Karin Gimmi
"The clean cool look": Geigy graphic design in the United Kingdom / Andres Janser
The influence of Swiss graphic design: an American view / R. Roger Remington
Advertising campaigns : Butazolidin ; "A measurable success" ; Insidon ; Pertofran
Series : Garden product advertisements ; Geigy-Berater ; Color sample catalogues ; Irgalan advertisements ; "Irgalan and Cuprophenyl advertisements ; "Ring Geigy for service" advertisements ; Delta-Butazolidin leaflets ; Geheimnisvoller mond ; Documenta Geigy: Tiere im Schlaf
Diversity : Posters for pesticides ; Blotters ; Medomin ; Tanderil ; Insidon ; Tofranil
Packaging : Retail packaging for pharmaceuticals ; Physicians' samples ; INsecticide and herbicide packaging for the Swiss market ; Insecticide and herbicide packaging for the U.S. market ; Polyethylene containers
Prestige : Geigy-Werbeabteilung ; Geigy: eine firma und ihre Produkte ; "Geigy forscht für morgen" ; Über Juckreiz und Kratzinstrumente ; Documenta Geigy: Goma ; Die Arbeit im chemischen Werk ; Geigy Catalyst ; Geigy heute