Front cover image for The innovator's dilemma : when new technologies cause great firms to fail

The innovator's dilemma : when new technologies cause great firms to fail

"This book takes the radical position that great companies can fail precisely because they do everything right." "It demonstrates why outstanding companies that had their competitive antennae up, listened astutely to customers, and invested aggressively in new technologies still lost their market leadership when confronted with disruptive changes in technology and market structure. And it tells how to avoid a similar fate." "Using the lessons of successes and failures of leading companies, The Innovator's Dilemma presents a set of rules for capitalizing on the phenomenon of disruptive innovation. These principles will help managers determine when it is right not to listen to customers, when to invest in developing lower-performance products that promise lower margins, and when to pursue small markets at the expense of seemingly larger and more lucrative ones."--Jacket
Print Book, English, ©1997
Harvard Business School Press, Boston, Mass., ©1997
xxiv, 252 pages : illustrations ; 24 cm
9780875845852, 0875845851
How can great firms fail? Insights from the hard disk drive industry
Value networks and the impetus to innovate
Disruptive technological change in the mechanical excavator industry
What goes up, can't go down
Give responsibility for disruptive technologies to organizations whose customers need them
Match the size of the organization to the size of the market
Discovering new and emerging markets
Performance provided, market demand, and the product life cycle
Managing disruptive technological change: a case study
The dilemmas of innovation: a summary