Front cover image for Switch : how to change things when change is hard

Switch : how to change things when change is hard

In a compelling, story-driven narrative, the Heaths bring together decades of counterintuitive research in psychology, sociology, and other fields to shed new light on how we can effect transformative change. "Switch" shows that successful changes follow a pattern, a pattern you can use to make the changes that matter to you, whether your interest is in changing the world or changing your waistline
Print Book, English, 2010
Broadway Books, New York, 2010
305 pages ; 22 cm
9780385528757, 0385528752
Three surprises about change
Direct the rider. Find the bright spots ; Script the critical moves ; Point to the destination
Motivate the elephant. Find the feeling ; Shrink the change ; Grow your people
Shape the path. Tweak the environment ; Build habits ; Rally the herd ; Keep the switch going
How to make a switch
Overcoming obstacles
Next steps Additional information at Google Books