Front cover image for Handbook of research on digital media and advertising : user generated content consumption

Handbook of research on digital media and advertising : user generated content consumption

"This book bridges the gap between professional and academic perceptions of advertising in new media environments, defining the evolution of consumerism within the context of media change and establishing the practical issues related to consumer power shifts from supplier to user"--Provided by publisher
eBook, English, ©2011
Information Science Reference, Hershey, PA, ©2011
1 online resource (xxvi, 742 pages) : illustrations
9781605667935, 9781282705029, 9781780346380, 9786612705021, 1605667935, 1282705024, 1780346387, 6612705027
682627840
English