The designful company : how to build a culture of nonstop innovation : a whiteboard overview

INTRODUCTIONPART 1: THE POWER OF DESIGNA NEW DEFINITION OF DESIGN SIMON SAYS BE A DESIGNER HOW IS CREATIVE THINKING DIFFERENT? DESIGNING THE WAY FORWARD KNOWING, MAKING, AND DOING THE ORGANIC DRIVETRAIN THE LADDER OF DESIGN LEVERAGE PART 2: THE REBIRTH OF AESTHETICS A LANGUAGE FOR THE SENSES BEAUTY IN NATURE IS NEVER ARBITRARY WHAT IS GOOD DESIGN? DESIGNING IN DEPTHPART 3: LEVERS FOR CHANGE A FLYWHEEL OF INNOVATION 1. TAKE ON WICKED PROBLEMS 2. WEAVE A RICH STORY 3. BUILD AN INNOVATION CENTER4. BRING DESIGN MANAGEMENT INSIDE 5. ASSEMBLE A METATEAM 6. COLLABORATE CONCERTINA-STYLE 7. INTRODUCE PARALLEL THINKING 8. BAN POWERPOINT 9. SANCTION SPITBALLING 10. THINK BIG, SPEND SMALL 11. DESIGN NEW METRICS 12. INSTITUTE BRANDED TRAINING 13. LEARN THROUGH ACQUISITION 14. ADD A SEAT TO THE TABLE 15. RECOGNIZE TALENT 16. REWARD WITH WICKED PROBLEMS A SUFFICIENTLY ADVANCED CULTURE TAKE-HOME LESSONS WICKED SOLUTIONSRECOMMENDED READING ABOUT NEUTRON ACKNOWLEDGMENTS INDEX ABOUT THE AUTHOR