Front cover image for Designing for emotion

Designing for emotion

Make your users fall in love with your site via the precepts packed into this brief, charming book by MailChimp user experience design lead Aarron Walter. From classic psychology to case studies, highbrow concepts to common sense, Designing for Emotion demonstrates accessible strategies and memorable methods to help you make a human connection through design.--Back cover
Print Book, English, ©2011
A Book Apart/Jeffrey Zeldman, New York, N.Y., ©2011
101 pages : color illustrations, portrait (color) ; 22 cm.
9781937557003, 9781937557027, 1937557006, 1937557022
Emotional design
Designing for humans
Emotional engagement
Overcoming obstacles
Risk & reward