Winning the zero moment of truth : ZMOT
Whether we're shopping for corn flakes, concert tickets or a honeymoon in Paris, the Internet has changed how we decide what to buy. Today we're all digital explorers, seeking out online ratings, peer reviews, videos, and in-depth product details as we move down the path to purchase
Print Book, English, 2011
Kindle ed
Vook : [Sold by Amazon Digital Services], [Place of publication not identified], 2011