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WorldCat.org

SERIES EDITOR'S FOREWORD   ACKNOWLEDGEMENTS (FIRST EDITION)   PREFACE AND ACKNOWLEDGEMENTS (SECOND EDITION)  INTRODUCTION: IMMERSED IN MEDIA SPORT   A day in the life of the media sports consumer  Sport, Culture and the Media: Structure and outline  Conclusion: looking towards sport and media  PART 1 MAKING MEDIA SPORT   1. UNDERSTANDING SPORT AND MEDIA: A SOCIO-HISTORICAL APPROACH  Introduction: When two worlds collide  The rise of sport  Profitable play  Political football  The rise of mass media  News and Entertainment  Having it both ways: sport meets media  Conclusion: sport, media and cultural power   Further Reading   2. WORKING IN MEDIA SPORT: THE DISCIPLINE OF SPORTS JOURNALISM   Introduction: flesh, blood and sports journalists  Sports journalists: 'shabby reputations' and professional problems  Profiler: the strange case of the sports journalist  Crusaders and cheerleaders  Talking to the sports talkers  Tabloids, broadsheets and fanzines  Conclusion: hacks and hipsters  Further Reading  3. MONEY, MYTH AND THE BIG MATCH: THE POLITICAL ECONOMY OF THE SPORTS MEDIA   Introduction: Valuing sport  Sport, media and capital accumulation   How to make money while losing it in sports television  The 'strategic chaos' of media sport  Sport as screen filler  Media sports policy, politics and myth  Fighting for the right to watch  When sports television fails  Sport at school for scandal  Conclusion: media sport lost and found  Further Reading  PART II UNMAKING THE MEDIA SPORTS TEXT  4. TAKING US THROUGH IT: THE 'ART' OF SPORTS COMMENTATING AND WRITING  Introduction: the world of sports speak  Live Commentary, dead language  Ideologies and Olympic extravaganzas  On the page, off the air  revelations, exclusives and 'bungs'   Literary moments  Conclusion: from script to still  Further Reading  5. FRAMED AND MOUNTED: SPORT THROUGH THE PHOTOGRAPHIC EYE  Introduction: still sport  Caught in the act  Sports bodies: hot and hard  Politics and portraits  Imaging sporting masculinity  Variable subject, different gaze  The uses of sport in photography  Conclusion: sports images on the move  Further Reading  6. SCREENING THE ACTION: THE MOVING SPORTS IMAGE   Introduction: action, drama and narrative  The front row seat in the living room verses 'being there'   Audience hunting   Screen of dreams  Conclusion: 'there's always the sport'   Further reading  AFTERWORD: SPORT INTO THE ETHER(NET) - NEW TECHNOLOGIES, NEW CONSUMERS  Introduction: the coming of cybersport  From consumer to auteur  Conclusion: look and learn  GLOSSARY OF KEY TERMS  REFERENCES  INDEX

Examines the link between two powerful cultural forces - sport and the media

Sport, Culture & Media : the Unruly Trinity