Front cover image for Media franchising : creative license and collaboration in the culture industries

Media franchising : creative license and collaboration in the culture industries

"Johnson astutely reveals that franchises are not Borg-like assimilation machines, but, rather, complicated ecosystems within which creative workers strive to create compelling 'shared worlds.' This finely researched, breakthrough book is a must-read for anyone seeking a sophisticated understanding of the contemporary media industry.""--Heather Hendershot, author of What's Fair on the Air?: Cold War Right-Wing Broadcasting and the Public Interest. While immediately recognizable throughout the U.S. and many other countries, media mainstays like X-Men, Star Trek, and Transformers achieved such familiarity through constant reincarnation. In each case, the initial success of a single product led to a long-term embrace of media franchising--a dynamic process in which media workers from different industrial positions shared in and reproduced familiar culture across television, film, comics, games, and merchandising
Print Book, English, 2013
NYU Press, New York, 2013
ix, 291 pages : illustrations ; 24 cm.
9780814743478, 9780814743485, 0814743471, 081474348X
Introduction: an industrial way of life
Imagining the franchise : structures, social relations, and cultural work
From ownership to partnership : the institutionalization of franchise relations
Sharing worlds : difference, deference, and the creative context of franchising
"A complicated genesis" : transnational production and transgenerational marketing
Occupying industries : the collaborative labor of enfranchised consumers
Conclusion: future exchanges and iterations
About the author
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