Front cover image for Content strategy for mobile

Content strategy for mobile

You don't get to decide which platform or device your customers use to access your content: they do. Mobile isn't just smartphones, and it doesn't necessarily mean you are on the move. It's a proliferation of devices, platforms, and screensizes--from the tiniest "dumb" phones to the desktop web. How can you be sure that your content will work everywhere, all the time? Karen McGrane will teach you everything you need to get your content onto mobile devices (and more). You'll first gather data to help you make the case for a mobile strategy, then learn how to publish flexibly to multiple channels. Along the way, you'll get valuable advice on adapting your workflow to a world of emerging devices, platforms, screen sizes, and resolutions. And all in less time than it takes you to fly from New York to Chicago.--Publisher description
Print Book, English, ©2012
A Book Apart, New York, ©2012
167 pages : color illustrations ; 22 cm.
9781937557089, 1937557081
Your content, now mobile
Content before platform
Adaptive content
Strategy and planning
Writing and editing
Information architecture
People and process