Brand new : the shape of brands to come
Looks at every aspect of the world of branding. The author analyzes the problems facing todays organizations, criticizes corporate misbehaviour where he finds it, praises those companies who seem to be building and sustaining brands in our brave new world, and predicts the future of branding.
Print Book, English, 2014
Thames & Hudson, London, 2014
200 s. : il. ; 24 cm.