Communicating with consumers : the information processing approach
Print Book, English, 1976, ©1975
Sage Publications, Beverly Hills, Calif., 1976, ©1975
142 pages : illustrations ; 22 cm.
9780803905795, 0803905793
2034765
"The material in this publication originally appeared as a special issue of Communication research (volume 2, number 3, July 1975)."