News Research for Better Newspapers. Volume 2
This volume is a reproduction of summaries by the American Newspaper Publishers Association Foundation (ANPAF) designed to put to the test of public response some of the various components which go into making a newspaper, including headline and type size, the use of captions, and story location. The main purpose is to supply data which editors can use in making their own judgments, but an effort is made not to tell editors how to edit. Of the 74 summaries in this volume, 39 represent research done in the universities, 6 were sponsored by the ANPAF, 21 represent research done by individual newspapers, and 8 represent research done by others. The studies are arranged under the following chapter headings: "How and When the Newspaper Is Read,""Some Audience Characteristics,""Readership,""Readership by Teenagers,""Some Communication Behavior,""Typography,""Headlines,""News and Editorial Policy,""Free Press and Fair Trial," and "Miscellaneous." (RB)
Book, 1967
American Newspaper Publishers Association Foundation, 750 Third Avenue, New York, N.Y. 10017 ($2.00), 1967