The Web-Enabled Data Warehouse
W. A. Giovinazzo (Author)
Annotation -- Practical, start-to-finish techniques for building Web-enabled data warehouses.-- Breakthrough analysis solutions: understanding your customer, and acting upon what you learn -- fast!-- How to take full advantage of key enabling technologies: Java, XML, XSL, LDAP, WAP, and beyond. William Giovinazzo gives experienced database professionals practical guidance for every aspect of planning and deploying Web-based data warehouses -- and leveraging them for competitive advantage. Unlike previous books, The Web-Enabled Data Warehouse covers all the enabling technologies and analysis approaches you need to know about -- from XML to CRM, Java to customer profiling. Giovinazzo begins by introducing the compelling advantages of integrating business intelligence and data warehouses with Web technology. He reviews the business and technical contexts in which the Web-enabled data warehouse will operate; shows how to build and optimize data warehouse infrastructure, and presents in-depth coverageof key enabling technologies -- including Java, XML and XSL, LDAP directories, and WAP wireless development environments. In the book's final section, Giovinazzo introduces and explains powerful new analysis techniques that can dramatically improve your understanding of customers -- and shows how to integrate data warehouses with CRM and other enterprise systems so you can act on your knowledge far more quickly and efficiently. For every experienced database professional
eBook, English, Sept. 2002
Prentice Hall PTR Pearson Education [distributor], E Rutherford, Old Tappan, Sept. 2002
Scholarly & Professional
1 online resource
Acknowledgments. Introduction. I. THE SOLUTION. 1. The Solution. 2. Evolution to e-Enterprise. The Internet: Hype or Hope? Building the Internet. The Evolution to e-Commerce. The Internet Marketplace. Conclusion.3. Internet-Enabled Business Intelligence. Intelligence. Anatomy of Business Intelligence. Conclusion.II. MAKING THE INTERNET WORK. 4. The Web-Enabled Information Infrastructure. 5. Servers: The Heart of IEBI. The Server. The Mainframe. Client/Server Architecture: The Upstart Crow. The Internet. The Oracle 9 Internet Application Server. Conclusion.6. The Internet Network. Standards Bodies. The ISO/OSI Reference Model. IEEE 802 Specifications. TCP/IP. Talking Over the Internet. Dynamic Host Configuration Protocol. Conclusion.III. THE SOFTWARE OF THE INTERNET. 7. Empowering the Internet-Enabled Information Infrastructure. 8. Java. Object Orientation. The Java Programming Language. Introduction to the Java Platform. Java Specification Request (JSR). JavaBeans. Conclusion.9. eXtensible Markup Language. The Origins of XML. XML as a Medium of Exchange. The All-Powerful Wizard of XML. Parsers: Nothing Happens Until Someone Sells Something. XSL: The Internet's Rosetta Stone. XML in the Real World. Conclusion.10. Common Warehouse Metadata. What Is Metadata? Metadata and IEBI. Types of Metadata. The Central Metadata Repository. Enterprise Data Model. OMG & OMA. Common Warehouse Metadata Interchange. The CWMI Architecture. XML Metadata Interchange. Summary.IV. BUILDING RELATIONSHIPS OVER THE INTERNET. 11. Look Outward Angel. 12. CRM in the Internet Age. The Customer-Driven Organization. The Ultimate in Customer-Driven. CRM in the Internet Age. Conclusion.13. Swimming in the Clickstream. The Importance of Customer Identification. Understanding Customer Behavior in the Internet Age. The Clickstream. Cookies. Conclusion.14. Personalization. Defining Personalization. Data Mining. The Data Mining Process. Summary.15. The Road Goes Ever Onward. One Last Visit with Billy Boy. Web Services. Go Gently Into that Dark Night. Summary.Appendix A. Recommended Reading. Appendix B. Glossary. Index.