Front cover image for The beginnings of communication study in America : a personal memoir

The beginnings of communication study in America : a personal memoir

Considered by most to be the founder of the field of communication studies, Wilbur Schramm could not be more qualified to write The Beginnings of Communication Study in America. This momentous new work acknowledges the seminal contributions of four inspirational scientists whose theories and methods were the foundation for the discipline called communication: Harold D. Lasswell, Paul F. Lazarsfeld, Kurt Lewin, and Carl I. Hovland. This final collection of Wilbur Schramm's perspective in its unfinished form, contains many of his personal insights on the field of communication. The editors have supplemented this volume posthumously by providing a chapter that completes the story of how communication study spread among U.S. Universities, and also contains an exceptional account of the story of Schramm himself, as the founder of communication, and the widespread agreement on his preeminence. The Beginnings of Communication Study in America will fulfill a great need for students, and researchers in mass communication, communication theory, and speech who are interested on the origins and history of communication study, and the significance of Wilbur Schramm's work [Publisher description]
Print Book, English, ©1997
Sage Publications, Thousand Oaks, ©1997
xii, 206 pages : illustrations ; 23 cm
9780761907152, 9780761907169, 0761907157, 0761907165
The forefathers of our forefathers
Harold Lasswell: politics, power, and the significant symbol
Paul Lazarsfeld: from market research to media effects to social reinforcement
Kurt Lewin: the field, the group, and communication
Carl Hovland: experiments, attitudes, and communication
The heritage they left us
Wilbur Schramm: the founder
Institutionalization of advanced communication study in American universities