Transforming our image, building our brand : the education advantage
Valerie J. Gross (Author)
"This book describes a groundbreaking concept that enables public libraries--and librarians--to become indispensable by following a "Three Pillars" educational approach, and by replacing traditional terms with powerful, intuitive, value-enhanced terminology that everyone understands"-- Provided by publisher
Print Book, English, 2013
Libraries Unlimited, Santa Barbara, Calif., 2013
xvi, 169 pages : illustrations ; 26 cm
9781598847703, 1598847708
768800317
pt. 1. Overview : the what and why. The power of language ; The three pillars philosophy ; Supporting strategic vocabulary : key terms ; Supporting strategic vocabulary : a few more words ; Strategic titles ; Tricks of the trade
pt. 2. Implementation : the how. A+ partners in education ; Internal steps ; Knock their socks off ; Sensational strategic planning ; Strong investment ; A new era