Branding post-communist nations : marketizing national identities in the "new" Europe
Nadia Kaneva (Editor)
This volume collects studies that examine the practices and discourses of the nation branding undertaken in Central and Eastern Europe
Print Book, English, 2012
Routledge, New York, 2012
xii, 254 pages : illustrations ; 24 cm.
Preface Part 1: Promises and Problems of Post-communist Nation Branding 1. Nation Branding in Post-communist Europe: Identities, Markets, and Democracy Nadia Kaneva 2. Systemic Propaganda and State Branding in Post-Soviet Eastern Europe Gerald Sussman 3. Brand Interrupted: The Impact of Alternative Narrators on Nation Branding in the Former Second World Robert A. Saunders Part 2: Agents, Institutions, Practices 4. Redesigning a Nation: Welcome to E-stonia, 2001-2018 Sue Curry Jansen 5. Who Can Play this Game? The Rise of Nation Branding in Bulgaria, 2001-2005 Nadia Kaneva 6. Towards Corpo-Nationalism: Poland as a Brand Paweł Surowiec Part 3: Representations, Mediations, Narrations 7. Branding Slovenia: "You Can’t Spell Slovenia Without Love..." Zala Volčič 8: Vampire Branding: Romania’s Dark Destinations Alice Bardan and Anikó Imre 9. One Nation, One Brand? Nation Branding and Identity Reconstruction in Post-Communist Hungary Laszlo Kulcsár and Young-ok Yum 10. The Musical (Re)branding of Serbia: Srbija Sounds Global, Guča, and EXIT Branislava (Brana) Mijatović