Front cover image for The Googlization of everything : (and why we should worry)

The Googlization of everything : (and why we should worry)

In the beginning, the World Wide Web was exciting and open to the point of anarchy, a vast and intimidating repository of unindexed confusion. Into this creative chaos came Google with its dazzling mission: "To organize the world's information and make it universally accessible", and its much quoted motto, "Don't be Evil." In this book, the author examines the ways we have used and embraced Google, and the growing resistance to its expansion across the globe. He exposes the dark side of our Google fantasies, raising red flags about issues of intellectual property and the much touted Google Book Search. He assesses Google's global impact, particularly in China, and explains the insidious effect of Googlization on the way we think. Finally, he proposes the construction of an Internet ecosystem designed to benefit the whole world and keep one brilliant and powerful company from falling into the "evil" it pledged to avoid
Print Book, English, ©2011
University of California Press, Berkeley, ©2011
xiv, 265 pages ; 24 cm
9780520258822, 9780520948693, 9780520272897, 0520258827, 0520948696, 0520272897
Introduction: the gospel of Google
"Render unto Caesar": how Google came to rule the web
Google's ways and means: faith in aptitude and technology
The Googlization of us: universal surveillance and infrastructural imperialism
The Googlization of the world: prospects for a global public sphere
The Googlization of knowledge: the future of books
The Googlization of memory: information overload, filters and the fracturing of knowledge
Conclusion: the human knowledge project Additional Information at Google Books