Pioneers of promotion : how press agents for Buffalo Bill, P.T. Barnum, and the World's Columbian Exposition created modern marketing
Joe Dobrow (Creator)
The average American today is bombarded with as many as 5,000 advertisements a day. In this lively narrative, business history writer Joe Dobrow traces the origins of modern American marketing to the late nineteenth century when three charismatic individuals launched an industry that defines our national culture.
Print Book, English, 2018
University of Oklahoma Press, Norman, OK,, 2018
xiv, 391 pages : illustrations (some color) ; 25 cm