Marketing communications : touchpoints, sharing and disruption
Chris Fill (作者), Sarah Turnbull (作者)
The new edition of 'Marketing Communications' delivers a rich blend of theory with examples of contemporary marketing practice. Providing a critical insight into how brands engage audiences, Fill and Turnbull continues to be the definitive marketing communications text for undergraduate and postgraduate students in marketing and related fields. The eighth edition, which contains two new chapters, reflects the changing and disruptive world of marketing communications. Throughout the text the impact of digital media and its ability to influence audience, client, and agency experiences, is considered
印刷版图书, English, 2019
Pearson, Harlow, England, 2019