The ten demandments : rules to live by in the age of the demanding consumer
"The Ten Demandments is a long-overdue shout from the mountaintops on behalf of the people who can make or break your company - your current and prospective customers. Learn what matters to them most through these ten straightforward directives for delivering a total customer experience that goes beyond the sum of its parts. A real-world roadmap for winning customers' hearts and earning and keeping their loyalty, The Ten Demandments is the ultimate guide to satisfying today's newly demanding consumer."--Jacket
电子图书, English, ©2002
McGraw-Hill, New York, ©2002