Free enterprise
A series of full page and fractional ads, supported by radio, statement stuffers, direct mail and brochures was designed to inform the residents of the community of the basic cause of inflation. It also provided a means for them to express their feelings to their Congressman. Heavy, favorable response from the business and private sector of the community showed that this campaign was the most successful public awareness program the bank has ever conducted. Terrebonne Bank has also received state and national recognition for this campaign
印刷版图书, English, 1981
Bank Marketing Association, Chicago, 1981