Public Relations Leaders as Sensemakers : a Global Study of Leadership in Public Relations and Communication Management
Public Relations Leaders as Sensemakers presents foundational research on the public relations profession, providing a current and compelling picture of expanding global practice. Utilizing data from one of the largest studies ever conducted in the field, and representing the perspectives of 4,500 practitioners, private and state-run companies, communication agencies, government agencies, and nonprofits, this work advances a theory of integrated leadership in public relations and highlights future research needs and educational implications. This volume is appropriate f
电子图书, English, 2014
Taylor and Francis, Hoboken, 2014