The undeclared war : the struggle for control of the world's film industry
"The Undeclared War is a provocative, original and entertaining account of the way in which Hollywood seized control of the world's movie business. British producer David Puttnam, the only European to have run a modern Hollywood studio, provides the first comprehensive account of the struggle for sovereignty over the twentieth century's most popular and influential medium of mass culture." "It is the inside story of a battle which began with the invention of cinema in 1895 and which has raged for the last one hundred years. It is a conflict which has pitted Hollywood moguls like Louis B. Mayer, Jack Warner, Lew Wasserman and Michael Eisner against politicians, tycoons and cultural elites the world over. Puttnam lays bare the way in which the moguls used their ferocious energy and ambition to develop and market the stars and stories which colonized the imaginations of audiences everywhere. He shows how generations of Europeans, from the Lumiere brothers to Jean-Luc Godard and Frederico Fellini, tried to create a cinema capable of withstanding Hollywood's savage assault. And he reveals how American presidents from Woodrow Wilson to Ronald Reagan and Bill Clinton consistently went to war on behalf of one of America's most powerful, profitable and influential industries." "In The Undeclared War, David Puttnam shows just what we have gained, what we have lost, and what we still stand to lose in the battle for control of this extraordinary medium. It is a dramatic and enthralling story, one which goes to the very heart of who we are and what we wish to become."--Jacket
紙本圖書, English, 1997
HarperCollins, London, 1997