The essential guide to rhetoric
Christian O. Lundberg (Author), William M. Keith (Author)
"As both professors and scholars, Christian Lundberg and William Keith believe that an understanding of rhetorical theory and its practical applications is a critical component of effective and competent communication. Most importantly, the authors are convinced that an understanding of rhetoric -- and of how persuasive strategies can advance or detract from public life -- is crucial for the future of our democracy."-- Back cover
Print Book, English, 2018
Second edition
Bedford/St. Martin's, Boston, 2018