Intellectual property : valuation, exploitation, and infringement damages
Russell L. Parr (Author)
"This book examines the business economics of strategies involving intellectual property licensing and joint ventures, provides analytical models that can be used to determine reasonable royalty rates for licensing and for determining fair equity splits in joint venture arrangements. Key concepts in this book are brought to life by presenting real-world examples of exploitation strategies being used by major corporations. [This book provides tools for and examines the business economics for determining the value intellectual property in licensing and joint venture decisions, analytical models for determining reasonable royalty rates for licensing and for determining fair equity splits in joint venture arrangements, and discussion about determining intellectual property infringement damages focusing on lost profits and reasonable royalties."-- Provided by publisher
Print Book, English, 2018
John Wiley & Sons, Inc., Hoboken, New Jersey, 2018