Campaigns and elections : rules, reality, strategy, choice
John Sides (Author), Daron R. Shaw (Author), Matthew Grossmann (Author), Keena Lipsitz (Author)
This book aims to present a comprehensive treatment of political campaigns in the United States. It is structured around four key components that shape American campaigns: the rules that govern the electoral process; the reality that candidates confront when a campaign begins; the strategies employed by important campaign actors, including candidates, parties, interest groups, consultants, and the media; and the choices made by voters, which are themselves a response to the rules, reality, and strategies--preface
Print Book, English, 2018
Third edition
W.W. Norton and Company, New York, 2018