Peer-reviewed
An exploration of PR Week UK’s framing of specialist PR identities (1985-2010)
A trend of increased specialisation in public relations has been widely asserted but little substantiated. Specifically, there is no longitudinal study of the development of specialist coverage in the principal trade journal of the industry, PR Week. Neither has there been an exploration of the perspectives of PR Week UK’s senior managers on specialist-practitioner identities. This article seeks to fill these gaps
Article, 2024