Smart marketing with the internet of things
Dora Simoes (Editor), Belem Barbosa (Editor), Sandra Filipe (Editor)
"This book provides knowledge and skills that marketers need to act in the internet of things era. It focuses on the implications of the internet of things on marketing and provides cues on how to deal with its opportunities and challenges"-- Provided by publisher
eBook, English, 2019
Business Science Reference, an imprint of IGI Global, Hershey, PA, 2019