Sold on Radio : Advertisers in the Golden Age of Broadcasting
"Highly recommended"--The Illustrated Press; "worthwhile reading"--Radio Recall; "an admirable job"--Radio Collectors of America; "an enjoyable book...fascinating"--Monitoring Times; "heartily endorse it"--Old Radio Times; "enjoyable...fascinating"--The Indiana Historical Radio Society Bulletin. This work covers the history of radio advertising, from its foundation to its development as a sophisticated, profitable system that benefited advertisers, broadcasters, and the public
eBook, English, 2013
McFarland & Company, Inc., Publishers, Jefferson NC, 2013