In the news : the practice of media relations in Canada
William Wray Carney (Author), Colin Babiuk (Author), Mark LaVigne (Author)
"Now in its updated third edition, In the News (2019) is the standard Canadian textbook on media relations, used across the country and praised by media professional and academics alike. The authors provide an introduction to media relations, grounded in both communications theory and hands-on, day-to-day experience. They take you behind the scenes, giving advice on how to write a successful press release, approach reporters, or navigate a difficult interview. Whether you need media to promote your issues to the nation or to reach small, targeted groups, this book is your step-by-step guide. In the News is perfect for communications students; media relations practitioners in the private, public, and voluntary sectors; and anyone who wants to break a story."-- Provided by publisher
eBook, English, 2019
Third edition. First electronic edition
Pica Pica Press, an imprint of University of Alberta Press, Edmonton, Alberta, 2019