The power of being divisive : understanding negative social evaluations
Thomas Roulet (Author)
"How can hostility lead to a new customer base? How can scandal and controversy be a catalyst for organizational change? Where can contested industries and stigmatized occupations find positions of strength for growth and performance? Thomas Roulet provides a theoretical framework for understanding the advantage in divisiveness. Apple, Volkswagen, Investment banking, and big tobacco all deal with their own forms of negative social evaluation, to varying impact, as illustrated in this new book"-- Provided by publisher
eBook, English, 2020
Stanford Business Books, an imprint of Stanford University Press, Stanford, California, 2020