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WorldCat.org

本书从广告运作的角度进行系统阐述, 全书分八章:绪论, 广告策略的心理基础, 广告策划的心理依据和方法, 广告说服的原理和方法, 广告表现的心理规律, 媒体策划心理, 广告要素及其心理效应, 广告效果测量

广告心理学