Prediction and change of health behavior : applying the reasoned action approach
This volume honors the work of Martin Fishbein by illustrating the breadth and depth of the reasoned action approach. It demonstrates the profound impact of Fishbein and Ajzen's theories of reasoned action on attitude research as well as on the application of social psychology to the solution of social problems
Print Book, English, 2007
Lawrence Erlbaum Associates, Mahwah, N.J., 2007