Strategic social media : from marketing to social change
L. Meghan Mahoney (Author), Tang Tang (Author)
Generation Z, individuals born between 1997 and 2012, grew up with social media and constant Internet access - with the average member getting a personal smartphone by age of 12. While previous generations' use and interaction with digital technologies earned criticism for their lack of interest in reading print books, erosion of basic grammar skills, lack of memory recall ability, and a fascination with distributing mundane status updates through social networking sites (Bauerlein, 2009; Palfrey & Gasser, 2010), Generation Z is believed as the most ethnically diverse generation with promising commitment to diversity and inclusion initiatives. This textbook teaches readers how to craft social media messages that reach intended audiences, ignite dialogue, and promote behavior change. -- Provided by publisher
Print Book, English, 2024
Second edition
Wiley-Blackwell, Hoboken, New Jersey, 2024